What is a Creative?

A Creative in Email Manager is a container for all of the Contents and definitional assets of an Email Creative. A Creative contains Email (HTML & Text) and Webpage Contents along with the following:

• Variables

• Events

• Files

• Lookup Table

• Preferences

• Creating a Creative
  • Training Video - Creating A Creative
  • What is a Creative?
  • The Contents Tabs
  • Creative Contents Tab
  • Events Tab
  • Files Tab
  • Saving Creatives
  • Email Creatives
  • Variables
  • Lookup Tables
  • Events
  • The Content Processor
  • Viewing Creative Contents
  • Editing Creative Contents
  • Additional Functions
  • Copying a Creative
  • Heat Maps
  • Gallery View
  • Media Manager